TIC Brno responds to the current state of society and culture by launching an online project entitled (ni)KAM v Brně [(no)WHERE TO in Brno], which follows on the printed KAM (WHERE TO) magazine. The portal will gather and promote cultural activities in Brno so that supporters of culture can stay together even during this quarantine period.
The aim of (ni)KAM V BRNĚ is primarily to support the organisers and promoters of cultural events and projects. Through this new platform, they can let people know what they are doing right now, what they are planning for better times, and keep in touch with their audiences. Brno citizens will then find tips for online activities and interesting multimedia content in one place, bringing culture directly to their homes.
The whole project is based and directly refers to the KAM v Brně monthly. It quickly adapted to the latest situation, being published with modified content and distribution network, including direct mailing free of charge only for the price of postage. Topics from the magazine and other content are further gathered at www.nikamvbrne.cz, which is part of the tourism portal GOtoBRNO.cz. The site provides multimedia content such as articles, interviews, music recordings, videos and photos, which illustrate the activities of cultural institutions and associations. All organisers can also post their events on the new tab in the section Bavte se v Brně (Have Fun in Brno) on the portal GOtoBRNO.cz. TIC Brno will further promote the selected content on existing social networks.